Conference Day Two – Thursday 24 November
Go to Pre-Conference Learning Sessions
08:30 | Welcome coffee
08:50 | Opening remarks from the Chair
OOnagh Chan, Senior Consultant, Media Technology and Production
An overview of Australia’s media industry and how to turn challenges into opportunities
09:00 | NEWS OPENING KEYNOTE: How the news sector is overcoming contemporary challenges in reaching and interacting with viewers
- An overview of global new and emerging trends in media and how this influences the Australian sector
- How diversity can support media organisations survive the global media revolution – why people (and women) matter more than ever
- Analysing how news companies are redesigning and repositioning themselves to maintain business competitiveness
- Examining the opportunities arising for senior and emerging leaders and how to stay alive in this constantly changing industry
Karina Carvalho, News Presenter, ABC TV
09:30 | ONLINE AND DIGITAL KEYNOTE: Learning from global digital disruptions how to enable new business opportunities and stay ahead of competition
- Examining Yahoo7’s disruptive innovation strategies – and why this is key in staying relevant and achieving successful business results
- Understanding the impacts of technology evolution in business and strategies to stay abreast of new opportunities
- How to successfully embrace digital disruption and adapt your organisation’s core products to offer what customers want
Caroline Casey, Director of Product and Audience, Yahoo7
10:00 | ADVERTISING SESSION: The Identity Shift – sailing across a changing sector
Becoming a leader involves much more than being placed in a leadership role. This session will offer a new perspective on how to make the leap successfully from one paradigm to the next. We’ll hear from some of the marketing and advertising industries top executives on unwritten pearls of wisdom, on how to navigate what is a rapidly changing industry.
Lucielle Vardy, Chief Strategy Officer, Emotive
10:30 | Morning tea
11:00 | PRINT AND PUBLISHING SESSION: An overview of the Australian print and publishing industry – how they can reinvent themselves to survive the global media revolution
- Analysing how different print and publishing will be in ten years and what have already changed
- Planning for success – how turning challenges into opportunities have led us to our greatest achievements
- Overcoming the challenges of staying relevant in business by bringing customers’ expectations into line with your business strategies and values
Mary Ann Azer, Executive Director, Magazine Networks
11:30 | PANEL DISCUSSION: Examining the challenges facing Australian players from all parts of media and brainstorming how to overcome them
- “Every adversity has the seed of an equal or greater benefit” – Napoleon Hill. Are we making the most out of the opportunities arising in media?
- How the global media revolution is putting added pressure in professionals to build the bridge that will harness great achievements?
- Preparing for the future – why exploring unconventional opportunities for business expansion matters more than ever?
Panel moderator:
OOnagh Chan, Senior Consultant, Media Technology and Production
Panellists:
Karina Carvalho, News Presenter, ABC TV
Caroline Casey, Director of Product and Audience, Yahoo7
Kate Eastoe, General Counsel, Ooh! Media
Melanie Withnall, Board Member, CBAA and Managing Director, 2SER
12:10 | Networking lunch
Taking advantage of multi-platform channels to reach and interact with your customers
13:10 | CASE STUDY: Benchmarking the best approaches to interact with the right customer, at the right time and on the right channels
- Assessing inventive approaches that is supporting Instagram’s in staying competitive and relevant
- Analysing how to take advantage of the opportunities arising from mobile phones and connected devices
- Improving product definition by reframing competition and persuading costumers to switch to innovative products
- Understanding how to deliver creative messages that generates successful outcomes
Naomi Shepherd, Head of Brand, Facebook & Instagram Australia New Zealand
13:40 | CASE STUDY: An overview of the landscape of apps – building your own or leveraging others for success?
- Understanding Instagram’s business model – keeping up with digital disruption or being the disruptors themselves?
- Developing successful strategies to define when and why build your own apps
- Benchmarking for success – taking advantage of standard industry practice and building on innovation for even greater achievements
Sophie Blachford, Head of Brand Development, Instagram
14:10 | Future Forces: 5 Technologies Shaping The Future Of Marketing
Exploring five of the most important technological innovations that will shape the future of social and digital marketing in the coming months, together with tips and advice on how to leverage them to your advantage.
Suzie Shaw, Managing Director, We Are Social
14:40 | Afternoon tea
Adapting your core products and services to meet contemporary consumers’ expectations
15:10 | Overcoming the challenges of increasing viewership by offering what customers want in a progressively competitive market
- An overview on Seven’s business model and strategies to keep up with new trends
- How to innovate and adapt to change according to consumers viewing habits
- How the shift to digital could impact your business by reaching, engaging and influencing customers in more innovative ways
Ana Bacic, Head of Marketing, Seven
15:40 | Understanding what contemporary customers expect and changing and preparing to keep up with new trends in media
- Strategies to respond quickly to the undergoing changes in the media industry
- How streaming services and broadcasters are acknowledging that they are operating in an interactive world
- Adapting your core products and services to successfully shift consumer’s mindset around your brand
Melanie Novacan, Marketing Director, Stan
16:10 | Closing remarks from the Chair and drawing of the lucky door prize!
16:20 | End of Day Two and close of the conference