MDM & Data Governance Summit Asia Pacific 2014

DAY ONE - Tuesday 29 July 2014

08:00 Registration and welcome coffee

08:45 Introduction from the Chair

INTERNATIONAL KEYNOTE PRESENTATION

09:00 Mastering the Fundamentals: “Master Data Governance” to Unify,
MDM, RDM, Big Data, Cloud, Social, Mobile and Real-Time
Programs

Governance that spans both data and process is increasingly a key requirement
championed by IT executive management. While MDM purports to span the entire
master data lifecycle, new dimensions such as Big Data, Mobile, Social, Cloud
and Real-Time are exerting tidal forces on the very notion of MDM. Moreover, Data
Governance is increasingly acknowledged as co-dependent and synergistic with such
programs. Clearly, Master Data Governance (MDG) will be required to unify these
worlds to overcome both organisational and technical issues as well as market dogma.

This keynote will focus on analysing related key market trends concerning MDM, RDM
and MDG as well as upcoming new dimensions facing organisations during 2014-15
such as Big Data, Social, Mobile, Cloud and Real-Time. Based on research conducted
with over 2,500 MDM programs during the past 18 months, this keynote will review
strategic planning assumptions such as:

Determining what your organisation should focus on in 2014-15 to kick start Master Data Governance
Planning to leverage Big Data and RDM as part of an enterprise MDM program
Understanding where MDM, RDM and Master Data Governance are headed in the next 3-5 years

Aaron Zornes, Chief Research Officer, THE MDM INSTITUTE (USA)

INTERNATIONAL KEYNOTE PRESENTATION

09:50 What's Next for MDM?

Are your customers demanding new and more engaging ways to interact? Are your business users doing the same with the tools IT has managed? Both these shifts create new opportunities for competitive differentiation. How quickly can your organisation shift to capture this advantage? MDM remains at the core of customer engagement - the key to driving business success. Alex will share some perspectives on the changing landscape of MDM and how MDM capabilities are even more relevant in the new worlds of Data, Social, Mobile and Customer Engagement.

Alex Bentley, Principal Product Manager, IBM (USA)

EXCLUSIVE 1:1 BREAKOUT WORKSHOPS
Framework for Effective MDM Workshop - with Alex Bentley

Join us for a hands on workshop where Alex Bentley, will work with you to understand how your organisation can drive greater customer engagement through an MDM implementation. During the workshop Alex will help you determine your overall business objectives, high level requirements, and will review your current enterprise architecture and technical team priorities, discuss future states, and align MDM components with your business priorities. During the workshop a range of case study examples and MDM success stories will showcase how you can MDM use cases in your organisation to help transform your business to achieve enhanced customer engagement and competitive differentiation.

To register for a workshop email your name, company and preferred time to Katie Finlayson at IBM hfinalys@au1.ibm.com – or visit the IBM stand in the exhibition area. Places are strictly limited.

Schedule of workshops
Day	Workshop #	Time
Tue 29th July	1	11:15 - 1:00 pm
	2	2:00 - 3:45 pm
	3	3:45 - 5:00 pm
Wed 30th July	4	9:00 - 10:50 am
	5	11:20 am - 1:00 pm
	6	2:00 - 3:10 pm

10:20 MDM Futures – The Impact of Big Data

Staying in control of both structured and now multi-structured data
Exploring how the rise of Big Data is impacting MDM and data governance
Investigating the integration of business processes and business intelligence for ‘right-time’ business

Mike Ferguson, Managing Director, INTELLIGENT BUSINESS STRATEGIES

10:50 Morning refreshments and networking opportunity

INTERACTIVE PANEL DISCUSSION

11:20 MDM & Data Governance: Moving from Theory to Practice

How do you embed MDM & DG into the organisation’s operating model?
How do you ensure your initiative is strategically aligned?
How do you ensure the program is championed at all levels of operation?
How do you move from a state of awareness, to knowledge and then to practice?

Panel Moderator:
John Hanna, CIO Turnaround & Transformation Leader, ADRIANNA CORPORATION
Panellists:
Mark Kortink, Information Architecture Manager, TELSTRA
Aaron Nitschke, Manager Finance Systems & Business Improvement, ENERGY AUSTRALIA
Paul Ormonde-James, Director, Data Commercialisation & Operations, AUSTRALIA POST
Ajay K. Dhir, Chairman, APAC CXO FORUM (India)
“Multi-Award Winning CIO, Visionary & Thought-Leader”

CASE STUDY

12:00 Master Data Management & Data Governance - From Concept to
Implementation

Approaches and methodologies for justifying initial phases
Tips and tactics for building senior management and board-level support
Strategies and methodologies for fast-track deployment
Identifying potential pitfalls and quick wins
Rolling out a prototype project and optimising the first 6-18 months
Communicating results and planning the next steps

Ram Kumar, CIO Asia, INSURANCE AUSTRALIA GROUP

INTERNATIONAL KEYNOTE PRESENTATION

12:30 Improving Business Agility With Next-Generation Mapping Process
for Data Governance

Organisations struggle with tools and techniques in governing the manual process of
data mapping for integration projects. Managing the source to target mapping process
has always played a critical and essential role in data governance and successful
delivery of projects. In this session, Mike will discuss the business challenges that
must be overcome and how applying key best practices for managing the mapping
process, can accelerate project delivery.

Sam Benedict, Vice President, Strategic Accounts, Analytix Data Services (USA)

13:00 Lunch in the networking and exhibition hall

KEYNOTE PRESENTATION

13:50 MDM & DG: Becoming a Data Storyteller

Transforming data discussions into business stories that move people.

Introduction to Data Storytelling
How can you use this to sell your MDM or DG initiative
Tools and tips for building your story

Tim Moon, Principal Consultant, RXP SERVICES

INTERACTIVE PANEL DISCUSSION

14:20 Creating the Single Customer View: MDM and DG For Customer Data

The ability to deliver a single, trusted, shareable view of customer is universally seen
as a key business strategy for commercial and public sector enterprises. While
historically, many organisations and vendors originally focused on derivatives of CRM,
ERP or other vertical industry solutions as their “system of record”, industry-leading
enterprises have since moved on to multi-domain MDM, reference data management,
big data/social MDM and other key augmentations to that original concept. This panel
will focus on answers to such questions as:

How do you establish the seeds to grow customer data integration-- e.g., compliance and risk management; cost optimisation and efficiency; cross-sell, up-sell and retention?
How do you determine the pace to embrace multi-domain MDM, Big Data, Cloud, MDM and Social MDM?
How do you rationally balance “MDM of CUSTOMER hub” architecture with the reality of multiple ERP, CRM and other MDM hubs?

Panellists:
Vijay Rajendran, Domain Solutions Architect (EIM, BI, DW, Analytics & Reporting), OPTUS
Eric Haslehurst, Business Application Owner; Group Customer Master, Enterprise Customer & Service Integration, WESTPAC BANKING CORPORATION
Carol Capulong, Global Process Manager Customer Data, SHELL SHARED SERVICES ASIA (Philippines)
Joseph May, Enterprise Architect, NSW GOVERNMENT
Srinivas Varanasi, Managing Principal Consultant, EXCELION CONSULTING

CASE STUDY

15:00 MDM to the rescue in the Maritime Industry

RightShip offers ship vetting services to the maritime industry. With over 240 customers worldwide
who collectively carry 3 billion tons of cargo annually there is a significant risk when something
goes wrong. RightShip’s team of experts use the vetting system (Qi), to screen and identify those
vessels which pose an unacceptable risk and eliminate those vessels from the customers supply chain.
Underpinning that decision is a good system and good data to evaluate. In this presentation Bryan
will cover:

Who is RightShip and why the service they provide is critical to the maritime industry
How they evaluate vessel risk today and predict it in the future
Why good clean data is key and what the potential impact is when its wrong
Why MDM gives RightShip a huge competitive edge
How MDM and Maestro are helping to solve the data mess RightShip and the industry are currently facing

Captain Bryan Guenther, SVIS System/Project Manager, RIGHTSHIP

15:30 Afternoon refreshments and networking opportunity

CASE STUDY

15:55 Big Data Integration and MDM for Competitive Advantage and Growth

Realistic steps to start integrating existing data with new data
Blending data from other sources to make data sets more insightful
Supporting data quality and master data management
Leveraging the value of data across the organisation

Paul Ormonde-James, Director, Data Commercialisation & Operations, AUSTRALIA POST

INTERACTIVE PANEL DISCUSSION

16:25 Future Visions: Data Governance in a Hyper-Connected Digital World

Managing the data tsunami - discussing the challenges of information governance in a data saturated world
Aligning people, process and technology – creating a framework for trusted information
Data Governance for Big Data – Risks vs Rewards, Broad Insights vs Single View, Sorting the Wheat from the Chaff
Data Governance for the Mobile Enterprise
Future Vision: The Internet of Things – How Will It Impact Data Governance?
The rise of the Chief Data Officer – fad or future fundamental?

Panellists:
Dr Neil Fraser, Director of Strategic Planning & Information, MACQUARIE UNIVERSITY
Rebecca Fealy, Senior Director, Corporate Analytics, AUSTRALIAN TAXATION OFFICE
Dean Jones, Information & Innovations Manager, YUM! BRANDS
James Hartwright, Data Services Manager, NEWS LIMITED

17:05 Closing remarks from the Chair and end of Day One

17:10 Networking drinks